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Why one billion? Well, why not?

Food poverty is global. Millions of people struggle to find their next meal. Not because the world is short of food, but because food is wasted, monetized, weaponized and wrongly balanced toward meat eating.

COP26 was supposed to change all that, but instead it changed nothing. All talk and no action. Far from taking meat off the world menu, they served up steaks to the delegates!

So we can’t wait for politicians to act, we can’t wait a minute longer with the clock already ticking.

If we can feed a billion people for free using plant-based food, we can feed 10 billion.

Let’s do it.