On Earth Day, Apr 22, 2023, people gathered in over 50 cities in 26 countries for the first ever Vegan Earth Day Rally and March, organized by Sarina Farb of Born Vegan and Chelsea Davis of Veggies Do it Better. We demanded that everyone who can should adopt a vegan ethic and lifestyle while governments should stop subsidizing animal agriculture and sign the Plant Based Treaty immediately.

Imagine that – it took over 50 years from the start of the first Earth Day in 1970 for humanity to organize and cogently express the importance of our global transformation to a compassionate vegan ethic in order to heal our Mother Earth. As tropical nations around the world experience the hottest summer ever, as strange climate events become more and more frequent and as wild animals continue to die off exponentially, we don’t have the time to beat around the bush on this issue any longer.

Let’s pray that our demands will be met promptly. As I told a couple of young men at the rally I attended in Santa Monica, there is no other side on this issue. We are all on the same side because we are all children of the same Mother Earth. Please let us know what is holding you back on this journey towards that inevitable, compassionate Vegan future, as we are all ready to help.

Appropriately, the theme for our thirteenth Vegan Convergence Of the Peoples, V-COP13, happening this weekend, Apr 29-30, is “Bursting Through the Dam of Denial.” The denial we are referring to is the denial of the leading role of animal agriculture in the ecological catastrophes unfolding all around us. In other words, let’s stop childishly pretending that there is no Cow in the Room and get serious.

We urge each and every one of you to please register for V-COP13 this weekend and get active. Climate Healing is not a spectator sport as Mother Earth has already recruited you to implement this transformation by just giving birth to you. What if you are here because you have a unique role to play and a unique gift to offer as we take this dizzying U turn from being a dominant, self-seeking Climate HEATing civilization to a compassionate, planet-serving Climate Healing civilization?

This is the greatest transformation in human history, eclipsing the agricultural revolution, the industrial revolution, the scientific revolution and even the discovery of fire, because this transformation is about unveiling the light that has always been burning bright within us, shadowed until now by our conditioning in this system of normalized violence.

But this conditioning can be undone as I show in The Pinky Promise. Therefore, please jump in with both feet and bells on and let’s get it done.

Thank you for your support.

HELP us every day to

Heal the planet.
Eat plants.
Love animals.
Plant trees.

It’s that simple.

Thanks again for being a superhero and joining our herd. Please forward this post to all your friends and let’s grow our MOOOvement together.

With much love,