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The Hindu Epic, Mahabharata, is the gospel of change. Every character in the epic symbolizes a human characteristic and it contains stories, essentially case studies, on how we can nurture our uplifting tendencies and overcome our degrading tendencies towards personal and social change....

“Mahishasura was a bad Demon. He had received a boon from Lord Brahma that no man could defeat him and therefore, he became very arrogant. He went around destroying the planet, killing the animals and the Gods were powerless to stop him. They pleaded with...

It is undisputed that humans killed 60% of wild animals from the pre-historic era to 1970. We killed another 52% from 1970 to 2010. That percentage increased to 58% from 1970 to 2012. At that rate of killing, in this system and culture of normalized...

A global change to a nonviolent Vegan lifestyle is becoming more and more urgent today. In our Prevent Year ZERO campaign, we show that if things don't change, humans are on track to kill virtually 100% of all wildlife by 2026, mainly to support our...

About 3 years ago, I was visiting India on a project field trip when the main news in New Delhi was the spate of farmer suicides occurring on a daily basis. And I was shocked to discover that the farmers were committing suicide because they...

n the Great Turning, Joanna Macy outlines three dimensions of the Great Transition from an industrial-growth, ownership society to a life-enriching, stewardship society: 1. Block that which is destroying us. 2. Create something new to replace it. 3. Change our story and relationship with the Earth....

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text][/vc_column_text][vc_empty_space][qode_simple_quote text_title_tag="h4" author_title_tag="h6" simple_quote_text="“Plunge into battle, but leave your heart at the lotus feet of the Lord”" simple_quote_author="— Bhagavad Gita" quote_symbol_color="#c1c1c1"][vc_empty_space][vc_column_text] In the 2014 documentary, “Cowspiracy: The Sustainability Secret,” we saw how the heads of non-profit organizations and government...

"An editorial in the People’s Daily on Saturday said the latest trade provocations allowed China “to see more clearly the face of the Trump administration, one that is rude, unreasonable, selfish and headstrong”. China’s official Xinhua news agency added: “The wise man builds bridges, the...

Some of the key findings: 70 to 90 percent of global deforestation is from agricultural expansion Agricultural production alone contributes over one-fourth of global GHG emissions. But when considering the entire ‘agri-food value chain’ (including agriculture-related deforestation, farming, processing, packaging, transportation and waste), this number climbs to a...

"The Executive Committee of the Jain Center of Southern California (JCSC) announced on the Mahavir Janma Kalyanak day that the Jain Center will serve only Jain Vegan food at all future programs of the Jain Center. On Mahavir Jayanti Day, it served complete Vegan food to...

"The paradox of collective action is that while none of us can individually make a difference to the overall outcome, together we can. And while no individual’s failure to act will undermine the success of the collective effort, if too many people continue with business...

"You may not have noticed, but there has been a global shift away from meat in recent years. A full 70% of the world population reportedly is either reducing meat consumption or leaving meat off the table altogether. This is from a report at GlobalData,...

On Earth, THEY are the triad industries of BigMeat, BigPharma and BigChemical. What if all we have to do to end their mass cruelty and destruction; to end their manipulation of our desires and our health; to end their virtual enslavement of us– is to...

This is the story of the "Meatocracy" and our global campaign to evolve beyond it. The “Meatocracy” comprising Big Meat, Big Pharma, Big Chem and Big Media is the weakest link in the “Corporatocracy” that is destroying the planet, torturing the animals and ruining our...

"Recent research by comparethemarket.com uncovered how many people living in the UK identify as vegan, finding that the number has jumped dramatically since 2016. Data circulated two years ago which said that 542,000 people aged 15 and over – just over one percent of the...

"Try this experiment. Pull out an ordinary plant we consume every day, like coriander. You can eat the leaves, crush the stems but will have to throw away the root. And wherever you throw it, a plant will emerge, life will spring and continuity is...